Co-founded engage:BDR and helped build the company from the ground up — growing from 0 to 85 employees and taking annual revenue from $0 to $40 million at its peak, powered in large part by ad server integrations and premium programmatic demand partnerships. Helped lead the company through its growth and ultimately took it public on the Australian Securities Exchange (ASX).
My career has always included storytelling and entertainment. I've worked as a screenwriter, author, blogger, and producer, developing original concepts and creating content across film, digital media, publishing, and emerging entertainment formats.
Founded Cool Wrld Media, specializing in AI optimization, digital growth, content creation, ad monetization, and production. Cool Wrld helps businesses adapt to the rapidly changing way people discover brands and information, integrates ad servers and premium programmatic demand to monetize existing traffic, and creates the content and digital infrastructure needed to grow.
I'm currently developing my own entertainment ventures, digital properties, websites, and media brands — including original entertainment IP, a vertical micro-drama platform, and sports and dog-focused media properties.
This site is a working example, not a pitch — designed, written, and built using AI tools, the same way I build for clients. That's the throughline across everything I do:
AEO/GEO optimization — schema markup, structured content, and the technical groundwork that gets a brand surfaced by AI answer engines, not just traditional search.
Full sites and campaign landing pages designed, written, and deployed with AI tools — cutting production time from months to days without cutting quality.
AI-assisted writing, video, voiceover, and animation pipelines that let a small team produce at the output of a much larger one.
Repeatable AI-driven workflows for publishing, SEO, and content operations — systems that keep running after the initial build.
An original family entertainment property built around Kodiak and the Cardiff Dog Pack, combining children's books, original stories, social content, blogging, and planned animation.
cardiffdogpack.com ↗
An independent sports media brand and website focused on sports news, commentary, and original content.
jackedupsportz.com ↗
A new entertainment venture built around family-friendly vertical micro-drama — short-form, mobile-first episodic entertainment designed for how audiences increasingly consume content.
coolwrldmedia.com/lanterrn ↗
The digital home of my marketing, AI, growth, and production company — showcasing services from AI optimization and digital strategy to content creation and video production.
coolwrldmedia.com/blog ↗
A heat shield pad product built for plumbers, protecting work surfaces from torch heat on the job.
safety-sweat.com ↗
A sports medicine chiropractic practice website built for a Solana Beach-based clinic.
michaelrintala.com ↗
Vertical micro-drama pitch page built for The Woodlands, Texas CVB.
coolwrldmedia.com/woodlands ↗
Roadside assistance app-download landing page built for iTow.
coolwrldmedia.com/itow-demo ↗
Original video content for the Cardiff Dog Pack property.
watch on YouTube ↗Brand logo animation for JackedUpSportz.
Brand video for LANTERRN, the vertical micro-drama venture.
I've spent my career intersecting entertainment, marketing, and technology. I started in entertainment and storytelling before moving into digital media and entrepreneurship. As co-founder of engage:BDR, I helped build a company from startup stage to 85 employees and as much as $40 million in annual revenue, eventually helping take the company public on the ASX.
At the same time, I never stopped creating. Writing, producing, developing concepts, building brands, and launching new ideas have remained a constant throughout my career.
Today, those worlds have come together. I work across content production, AI, digital strategy, growth, entrepreneurship, and entertainment, with a particular interest in opportunities where creative thinking and business strategy can work together.
Concept development, writing, video production, vertical micro-drama, branded entertainment. I develop ideas from concept through execution — combining storytelling, production, marketing, and emerging formats for today's audiences.
AI optimization, AEO/GEO, search visibility, digital strategy, websites, content strategy. I help businesses understand and take advantage of the rapidly changing AI landscape — including how brands are discovered through search and AI platforms.
Revenue growth, sales, partnerships, customer acquisition, positioning, go-to-market. I've spent much of my career building businesses, generating revenue, developing partnerships, and finding new ways to grow.
Idea, strategy, brand, product, launch, growth. I enjoy taking an idea from a blank sheet of paper and turning it into something real — concept, brand, product, website, go-to-market, and business model.
Ad server integration and premium programmatic demand partnerships that turn a website or app's existing traffic into revenue — the monetization engine I helped build at engage:BDR, now offered through Cool Wrld Media.
I'm looking to work with founders, investors, brands, product owners, and anyone who could use my combination of skills and experience to help them succeed. That could mean growing an existing company, launching a new product, creating content, building a brand, implementing an AI strategy, developing an entertainment property, or joining the right team.